The big old US of A exports only its very worst cultural and technological advancements; guns, syphilis, etc. (see: Guns, Germs & Steel). Along the same lines, films like “He’s Just Not That Into You”, based on a novel based on a reference to one line in one episode of Sex & the City that masquerades as some kind of revelation about men.
But mostly I wanted to post this because I like funny title translations. This one roughly means “what they think of men”. Word.